Blackrock

Building a new brand and proposition for a popular workwear range.

Rodo is a decorating accessories, clothing and Personal Protection Equipment (PPE) producer which has been trading for more than 90 years.

Clothing and PPE is a growing offer for Rodo, with clothing and PPE ranges in five core categories: Blackrock footwear, safety footwear, gloves, high visibility clothing and other PPE (masks, ear defence and eye protection).

Rodo wanted Truth’s support to improve the perception of the Blackrock brand among professional users and distributors to a level that reflects product quality.

Truth Creative produced an updated brand proposition for Blackrock, relaunching the brand to support Rodo in  building on its success in an increasingly competitive marketplace.

SERVICES

Brand Proposition

Market Research

Packaging Design

Motion Design/animation

Photography

Design for Print

Web design and build


“We’d worked with Truth Creative on several previous branding and packaging projects and they’d hit the mark each time, so we had no hesitation in approaching them with this project. Blackrock now has a new, stronger and more industrial identity that better reflects what the brand stands for – exactly what we were looking for – and feedback on our completely overhauled packaging and online presence has been wholly positive from both existing and new customers.”

RoDo Managing Director, Gary Bent.