Tom & Dick’s
Creating a premium bedding brand with Manchester Heritage.
Tom & Dick’s takes its name from two iconic figures in the history of ‘Cottonopolis’, eighteenth century textile printer, Thomas Hoyle, and Richard Arkwright, who introduced the first steam driven textile mill in Manchester. The name was devised by Truth in response to the newly created textile business’s location on the site of Thomas Hoyle’s old print works within Manchester’s landmark Mayfield regeneration district. Mayfield is where Thomas Hoyle established the Mayfield Print Works and mastered methods of printing colours, in particular purple.
Truth’s brief was to create a bedding brand that could position Tom & Dick’s as experts in educating consumers about the vital importance of bedding in achieving a good night’s sleep, while simplifying traditional textile narratives about the essential ingredients for a quality cotton sheet.
Branding
Truth’s core branding proposition is built around the concept that Tom & Dick’s believes in bedding made simple, with options to suit diverse tastes and seasonal requirements.
What we did:
– Naming Conventions.
– Brand Proposition.
– Brand Identity.
– Web UX/UI.
– Copywriting.
– Packaging.
– eMarketing.
“We believe the consumer sleep experience needs to be redefined and we are excited that Truth has created a brand strategy building on the heritage of Manchester’s cotton trade.
We pride ourselves on making sure customers can choose the right bedding for their individual sleep preferences, in all seasons of the year. We are now equipped to share the Tom & Dick’s story with the world.”
Amar Gangani – Founder of Tom & Dick’s.
